Kodak Ultramax 400 is Kodak's offering for amateurs that need a faster color film. As a 400 film it is more expensive than ColorPlus 200 and Gold 200, a price increase that is unfortunately often compansated by selling 24 exposure cartridges in drug stores. As labs tend to charge a fixed price per roll processed indifferent to the number of exposures on it this is usually a bad deal, in the end the customer saves money by buying this film with 36 exposures in photo stores.
As a 400 film the grain is slightly more pronounced, the colors are more satured but exhibit fewer graduations. Pulling this film down to 200 or 100 speed is popular, the result are a light pastell color palette. As soon as I have results to show for this technique I am going to add them here, all the sample pictures for now were shot at box speed.